NO Froggy, they DON'T have a choice. I looked it up. They can get fined if they air the commercials. Based on the fact that 'it puts too much stress on children to acquire items'
It also does not allow the child freedom of choice. Basically they state that with such a bombardment of advertising that a child can be swayed and that is what they are trying to get away from.
It also has to do with the 'timing' of the advertising as well.
There are dozens of other references aimed at protecting the vulnerable minor.
The Code’s 14 provisions deal with various issues related to responsible advertising practices, including:
- Comparison Claims
- Factual Presentation
- Product Prohibitions
- Avoiding Undue Pressure
- Promotion by Program Characters, Advertiser-Generated Characters, and Personal Endorsements
- Social Values
All Children's advertising must conform to the Children’s Code
, be precleared in accordance with the procedures set out from time to time by ASC and have the requisite ASC clearance number. 7. Promotion by Program Characters, Advertiser-Generated Characters, and Personal Endorsements
(a) Puppets, persons and characters (including cartoon characters) well-known to children and/or featured on children's programs must not be used to endorse or personally promote products, premiums or services. The mere presence of such well-known puppets, persons or characters in a commercial message does not necessarily constitute endorsation or personal promotion. (For example, film clips or animation are acceptable as a mood or theme-setting short introduction to commercial messages before presenting the subject of the commercial message itself.) These puppets, persons and characters may not handle, consume, mention or endorse in any other way the product being advertised.
(b) This prohibition does not apply to puppets, persons and characters created by an advertiser which may be used by advertisers to sell the products they were designed to sell as well as other products produced by the same advertiser or by other advertisers licensed to use these characters for promotional purposes.
(c) Professional actors, actresses or announcers who are not identified with characters in programs appealing to children may be used as spokespersons in advertising directed to children.
(d) Puppets, persons and characters well-known to children may present factual and relevant generic statements about nutrition, safety, education, etc. in children's advertising. 6. Scheduling
(a) The same commercial message or more than one commercial message promoting the same product cannot be aired more than once in a half-hour children's program. In children's programs of longer duration, the same commercial message or more than one commercial message promoting the same product must not appear more than once in any half-hour period.
(b) No station or network may carry more than four minutes of commercial messages in any one half-hour of children's programming or more than an average of eight minutes per hour in children's programs of longer duration.
(c) In children's programs, only paid commercial messages are included in the four minutes per half-hour limitation. Promotions and public service announcements may occupy the time difference between the Code
limit and the CRTC regulation limit. Broadcasters will, however, consider the appropriateness of the content of public service announcements before scheduling in children's programs.
(d) For the purposes of this section, the time devoted to the broadcasting of a children's program includes any time devoted to a commercial message that is inserted within the program and/or immediately adjacent to the end of the program and also includes any time devoted to a child-directed commercial message inserted between the end of the program and the beginning of the following program.