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Old 02-21-2010, 12:20 PM   #1
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Wink DELUXE Tokens

A lot of people seem to feel 'ripped off' after putting out a ton of money purchasing Plushies (in our case, $400 over the past year) that the only way to get the 'full' WW experience is by paying another $50 for a Deluxe membership.

On the other hand, many of the people talk about the 'good value' Deluxe offers and that it saves you from having to purchase more Plushies.

So what I propose to GANZ is a incentive program much like 'Wish Tokens'.
With each online adoption you would get a 'DELUXE Token' which you could then use to 'upgrade' your membership to Deluxe. Maybe 12 Tokens (12 Pet Adoptions) for a years membership.
This actually could be a big money maker for GANZ.
If you had purchased say 9 Webbies over the past year and your Deluxe membership was coming due their would be a big incentive to go out and quickly buy 3 more quickly.

If the 'tokens' could simply be exchanged (rather than saved) to unlock a 1 month Deluxe after getting a 'taste' either it could entice a consumer to race out each month to by a Plushie OR if they don't want their house overrun they could pay the annual $50 fee.
Whether you like it or not, many decisions regarding WW come down to how the decision will affect GANZs bottom line. Some things will be done 'to remain competitive' so WW doesn't loose members to other sites, while others are done to increase revenue. If a suggestion does neither (which is the case for many proposed 'bug fixes') it is unlikely that it will be a priority for GANZ.

Last edited by JustDad; 02-21-2010 at 05:00 PM..
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Old 02-21-2010, 12:23 PM   #2
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Default Re: DELUXE Tokens

That is a really great idea!
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Old 02-21-2010, 12:37 PM   #3
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Default Re: DELUXE Tokens

I love that idea. My deluxe is coming due soon, I pay the $40 dollars, ( or is it $45 now?) but we still buy the POTM we dont already have and then the special ones ( like lava dragon, ribbon unicorn, Love lion) I feel they should give me a free deluxe membership cuz I still buy the plushies, and the figurines and the zumbuddies, and I found stone washed jeans for the pets, bought those. maybe I need a support group...
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Old 02-22-2010, 01:41 PM   #4
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Default Re: DELUXE Tokens

This is a really good idea, but I think it shouldn't be a full membership rewarded, because it is easier just to buy the membership itself, ;P I thinnk it should be like the vacation, a 24 hour trial period =)
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Old 02-22-2010, 02:33 PM   #5
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Default Re: DELUXE Tokens

Hmm an interesting idea... Add a 24-hour-Deluxe teaser coupon with each pet, and many kids would likely beg their parents for the Real Thing afterwards... Great marketing strategy, considering that it doesn't cost Ganz a penny!
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