Ganz has announced that the Webkinz Friends and Tail Towns Friends Applications will be shutting down on August 31st, 2014. This closure will affect both the Facebook and iPad versions of the game.
While the application was popular with Webkinz Insider members, the application never found a large audience on Facebook or through the App store. Due to the lack of audience the development team experienced limitations in their "ability to add new content and give the game the attention it deserved."
As of Today (July 29th, 2014), Webkinz Friends & Tail Town Friends will no longer allow new players to sign up to play via Facebook or the App store. All payments have also been suspended due to the pending shut down. Current players, however, will be able to play as much as they desire as the energy requirements will be removed from the game. The prizes exclusive to Webkinz Friends will be added in due time to Webkinz World, to ensure that all members have the opportunity to enjoy them.
UPDATE (August 2nd @ 9:30am KT): We have received multiple reports of ads and news articles within Webkinz World directing members to the Webkinz Friends application. The ad featured on the left instructs WI member FIA to hold on to their pet's secret code in order to participate in Webkinz Friends. Members have also reported seeing daily News updates in Webkinz World mentioning exclusive prizes to be earned on Webkinz Friends.
While it may appear that GANZ is promoting the Webkinz Friends iPad app to members, we have no way to confirm that the application's shelf life will be extended in any way.
At this moment in time we can only reiterate that, based on the previous update provided by GANZ, the Webkinz Friends application will be shut down at the end of this month.