More Details About Ganz's Tail Towns and Its Effect on Webkinz World
Upon reading many of our members' questions, concerns and interest in Ganz's upcoming virtual world, Tail Towns, I leveraged my relationship with the Webkinz Creative Director to get some more information for everyone. Here is some more concrete, confirmed information from Ganz, and the Creative Director's answers to specific questions I asked him.
Tail Towns is a new line of collectibles from Ganz with a virtual-world counterpart. While this is similar to the model from Webkinz, this new site is designed primarily for women, and requires that you to be 13 or older to play. The new collectibles will be high-quality animal figurines that come with codes that you can enter into Tail Towns.
Tail Towns is set to launch on March 8, 2011, International Women's Day, and the Webkinz Creative Director offered us this exclusive tidbit that should make many of our curious Webkinz Insider members quite happy: Tail Towns will have a free-to-try option. While you won't get the great "estate" feature in the game, you'll be able to try out quite a bit and see if you like it without spending a penny.
When you register for the site, you will create a virtual villager and use skills to complete tasks and build your own town, starting with your own "estate" that will eventually develop into a private village (the estate feature is only available if you enter a code, not in the "free-to-try" type of account). As you collect more figurines and enter more Tail Towns codes, you will increase your villager's abilities and skills.
You can invite friends to join your Tail Towns village, and you can continue to build your villages by working jobs and earning the Tail Towns virtual currency. Special tasks will also earn virtual items and the in-game currency.
In addition, Ganz has confirmed that Tail Towns will have some form of a story line (also known as "lore") which will be "tangled tales of forbidden love, true romance and hidden treachery". It will also have unrestricted chat more similar to Free Realms or Club Penguin.
You can join their mailing list for updates and "exclusive first access to the world of Tail Towns" by visiting the official site: http://www.tailtowns.com.
To address everyone's concerns that Webkinz World may be put on the back burner, as Ganz devotes personnel and resources to Tail Towns, that isn't the case.
Will Ganz shift resources and personnel away from Webkinz if Tail Towns starts to really take off?
Do you anticipate that older Webkinz players are going to leave Webkinz World in favor of Tail Towns?
If so, is Ganz going to make any efforts to hang on to those older Webkinz players inside WW, or are they going to focus their efforts in Webkinz World on their younger audience?
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