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More Details About Ganz's Tail Towns and Its Effect on Webkinz World


Tail Towns LogoUpon reading many of our members' questions, concerns and interest in Ganz's upcoming virtual world, Tail Towns, I leveraged my relationship with the Webkinz Creative Director to get some more information for everyone. Here is some more concrete, confirmed information from Ganz, and the Creative Director's answers to specific questions I asked him.
 
Tail Towns is a new line of collectibles from Ganz with a virtual-world counterpart. While this is similar to the model from Webkinz, this new site is designed primarily for women, and requires that you to be 13 or older to play. The new collectibles will be high-quality animal figurines that come with codes that you can enter into Tail Towns.
 
Tail Towns is set to launch on March 8, 2011, International Women's Day, and the Webkinz Creative Director offered us this exclusive tidbit that should make many of our curious Webkinz Insider members quite happy: Tail Towns will have a free-to-try option. While you won't get the great "estate" feature in the game, you'll be able to try out quite a bit and see if you like it without spending a penny.
 
When you register for the site, you will create a virtual villager and use skills to complete tasks and build your own town, starting with your own "estate" that will eventually develop into a private village (the estate feature is only available if you enter a code, not in the "free-to-try" type of account). As you collect more figurines and enter more Tail Towns codes, you will increase your villager's abilities and skills.
 
You can invite friends to join your Tail Towns village, and you can continue to build your villages by working jobs and earning the Tail Towns virtual currency. Special tasks will also earn virtual items and the in-game currency.
 
In addition, Ganz has confirmed that Tail Towns will have some form of a story line (also known as "lore") which will be "tangled tales of forbidden love, true romance and hidden treachery". It will also have unrestricted chat more similar to Free Realms or Club Penguin
 
You can join their mailing list for updates and "exclusive first access to the world of Tail Towns" by visiting the official site: http://www.tailtowns.com.
 
To address everyone's concerns that Webkinz World may be put on the back burner, as Ganz devotes personnel and resources to Tail Towns, that isn't the case.
 
Will Ganz shift resources and personnel away from Webkinz if Tail Towns starts to really take off?
Ganz is completely dedicated to Webkinz. We have the plan for 2011 locked and loaded and I'm already planning 2012. Look at any Web Metrics site - we're still one of the top three most played kids sites on the internet. We're not risking that. Also, Webkinz is Flash, Tail Towns is in Unity3D (like MAZIN' Hamsters). The two teams don't overlap.
 
Do you anticipate that older Webkinz players are going to leave Webkinz World in favor of Tail Towns?
Webkinz is a very robust site with a specific play style. We have lots of arcade games, and lots of collectable elements. I do think that some of the older members of Webkinz will enjoy the expanded design abilities in Tail Towns, and the robust trading/selling features that have been included. The figures themselves look awesome too. But overall it isn't our goal to "move people" from one site to another. In many ways we're looking to get a whole new audience. The kind of audience who never considered Webkinz -- most adults who play Webkinz got into it through their children, or grandchildren.
 
If so, is Ganz going to make any efforts to hang on to those older Webkinz players inside WW, or are they going to focus their efforts in Webkinz World on their younger audience?
Webkinz has always been for "younger members". But we also wanted to make a site that we enjoy playing. While there are features that appeal more to our younger members (like taking care of their pets) beyond that kids and adults on Webkinz play very similarly. We definitely have more collection events coming and another large daily (ala Jumbleberry Fields) on the way - and who doesn't like getting more prizes?

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanx Justin.
Maybe I can get my mom to try it out so I can see what it's all about.
suzee

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Oh, cool! Thanks a lot for sharing that information!!!

I really like the idea of another game with more prizes too! :yes:

I don't think I'm that interested in the new site though...

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

YAY!!!!!!!! First post!!!!!

Maybe TT is for players whyo find WW babyish?

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

aw geez...hopefully they won't be cute so I won't have something else to obsess over!

Thanks for the scoop, though, I can't wait to check it out!

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

I wonder what it's going to be like... Hmm.... I'm old enough, I hope it doesn't make me grow out of webkinz xD

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanks for the info, Justin. This does sound very interesting indeed!

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanks, for for the info, Justin. I wad definitely curious about this. I may just try it out.

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Hmm...sounds interesting.

Thanks for the information, Justin and the Creative Director.

I really hope Ganz will sincerely keep their focus on Webkinz World. The Creative Director made it plain that they would, which I'm glad about. I also hope they'll take some of our WI member's suggestions -- like the Pom Pom Tom for instance!

Have a great evening.
Kitty

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thank goodness I am not a high quality kind of girl! Me and my stinky cheese shall stay in WW thank you very much
Click the image to open in full size.

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

View Post Originally Posted by dragonbird
Thank goodness I am not a high quality kind of girl! Me and my stinky cheese shall stay in WW thank you very much
Click the image to open in full size.
Haha, I totally agree, Dbird!!

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanks for more info, Justin. It sure sounds interesting..

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanks for the info. I'm pretty sure I don't need to find more ways to spend time online, but it does sound interesting.

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

I can't wait!! !

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thanks for the info. Tail Towns is sounding more and more interesting and I love the free chat idea! I just have to play both sites! LOL

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Needless to say, I am not looking forward to spending more money, and more time to add to my Webkinz addiction, but if I am to be honest, hanging out in a new similar world, without a pet coming up to me asking if I am a "boy" or a "girl" might be refreshing! No one calling me "stew pit" in the park and lastly perhaps no more crying in Tail Town trading rooms????

Here's to giving it a try,
MB

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

I can't wait to try this out, Thank gosh I'm old enough (:

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

Thank you!

It sounded like an "adult" item.

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

thanks for the info!! It kind of sounds like farmville with a fun twist...but more expensive!

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

OMG OMG OMG! I CANT WAIT TO TRY IT OUT! I WONDER IF IT WILL BE BETTER THAN WEBKINZ I DOUBT IT THOUGH, IMA HUGE WEBKINZ FAN HEE HEE HEE

Re: More Details About Ganz's Tail Towns and Its Effect on Webkinz World

"Tangled tales of forbidden love and true romance"? I am suspicious of what they mean by this and if it's going to want me to not even bother with this site or really want to try this site.

But it does sound cool!
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